Red Crescent – Selangor and Maybank expand care for local communities through Cahaya Kasih Challenge Programme


In conjunction with the Global Corporate Responsibility (CR) Day and the launch of Maybank Cahaya Kasih Challenge (CKC) Programme (2016/2017), the Malaysian Red Crescent Society – Selangor (RCS), is partnering with Maybank Setapak Zone to expand care for local communities to improve human capital investment through children and youths by leveraging on diverse educational programmes.

The launch held at Universiti Teknologi MARA (UiTM), Medical Faculty, Selayang Campus, will see a year-long programme of CR initiatives and activities aimed to benefit disadvantaged children and youths from the Rumah Wakes and Rumah Solehah shelter homes in line with Maybank’s theme of ‘Life’s Reawakening Education Programme’ to enable communities with solutions to progress for a holistic and well-rounded quality of living.

Initial activities such as first aid demonstrations led by RCS and UiTM Red Crescent youth members are developed based on Maybank’s Core Five Pillars. These are education, healthy living, environmental diversity, community empowerment and arts and culture, to develop and improve practical life-skills through the transfer of knowledge.

RCS Chairman Fatimah Sulaiman expressed the importance of having strategic partnership between non-governmental organisations and global corporations in expanding the reach for social services to better the lives of local communities.

“This goes to show how much we can achieve by working together with global institutions like Maybank through the launch of the Cahaya Kasih Programme. We were able to deploy our Red Crescent youth members both from the Selangor branch and UiTM to act as participants and facilitators,” she said.

“We were able to collaborate not only with Maybank but also UiTM, and the Malaysian AIDS Council to ensure our target audience, the children and youths from the shelter homes, get the best of what we can offer, be it in education through first aid demonstrations or in awareness in healthy lifestyles through the HIV interactive talk,” she added.

He further commented that this synergy between different agencies (governmental and non-governmental) provides a more integrated outcome for children and youths since the activities focus on several dimensions. These include financial literacy, communicative competence, and creative thinking, not only health.

Other activities included WongaMania card games, storytelling / creative design and creative components assembling using educational toys by S.T.E.A.M. games, HIV interactive talks and blood/organ donation drives which will continue throughout the year.

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