In the last 5 to 10 years, the digital world has transformed the way consumers relate to media. In the United Kingdom around 25-30% of businesses’ advertising budgets were spent on digital media. There is no doubt that the ecosystem for digital advertising is expanding at an exponential rate.
Can local businesses stay in tandem with the growing amount of Malaysian who are connected to the internet? Are Malaysian businesses losing out on a market that will only continue to grow?
Initiatives such as the “Get Malaysian Business Online” programme by the Malaysian Communications and Multimedia Commission and Google Malaysia will help enhance the development of the online ecosystem.
This week we find out about the potential of digital advertising from Sajith Sivanandan who is presently the Country Head of Google Malaysia. Sajith oversees sales, partnerships and business development operations in the country.
Previously he was the Head of Travel for Google Southeast Asia, where he looked after the growth of Google’s online advertising business in the travel sector for the region.
Before Google, Sajith was the Director of Market Development and Consumer Insights at Affle UK Ltd., a mobile media start up where he worked on business partnerships with mobile operators and advertisers. Prior to Affle UK, Sajith held key sales and management positions at the Gallup Organisation and Star TV (part of News Corp.).