DagangHalal ready to assist SMEs market their products globally


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DagangHalal Sdn Bhd (DagangHalal) which is the biggest business to business (B2B) global halal e-marketplace is going all out to assist Malaysia’s small and medium scale enterprises (SMEs) in marketing and selling their products all over the world.

Mohamad Hazli Mohamad HussainDagangHalal Chief Executive Officer Mohamed Hazli Mohamed Hussain

DagangHalal Chief Executive Officer Mohamed Hazli Mohamed Hussain said the company can help SMEs expedite the process of getting their products on the global marketplace. Newly set up SMEs which launch their products would normally face initial difficulties in finding foothold in the global market.

“DagangHalal can help SMEs market their products because if they were to set up their own website or e-commerce site, most probably the buyers won’t be able to find their sites,” said Hazli.

“We advise them to sell and market on daganghalal.com because worldwide, people can find it easily due to that fact that we already have strong existing business leads. We also participate and promote heavily in trade fairs worldwide such as SIAL Paris, SIAL China, Gulfood, FHA, THAIFEX and ANUGA,” added Hazli.

Hazli said in ANUGA, Germany there are 6,777 exhibitors, of which halal product exhibitors total 1,624 as compared to the Malaysia International Halal Showcase which has between 500 and 600 exhibitors. This leads to even higher potential in providing strong business leads to SMEs as well as facilitating business matching activities.

Speaking in an interview, Hazli said that once SMEs receive their halal certifications, they would usually set up their own websites or e-commerce site and sell it online. This howeveris where one of the biggest challenges lie as new sites are usually extremely challenging to market and have a much lower profile.

“For big groups such as Lazada and Zalora, they have already spent big bucks before their names are known to consumers but it would be difficult for new up and coming SMEs. So we advise them to sell and list their products on daganghalal.com and customers from the world wide web would find their products easily,” he said.

Listing on daganghalal.com not only brings benefits in terms of visibility, but also reduces cost dramatically for new SMEs. DagangHalal has recently established a strategic collaboration with Malaysia External Trade Development Corporation (MATRADE) through its eTRADE Programme in an effort to increase the adoption of e-commerce in export among Malaysian businesses, particularly the Small and Medium Enterprises (SMEs).

The collaborations between MATRADE and DagangHalal is aimed at promoting Malaysian Halal products and services to the international markets through the daganghalal.com online platform.

Hazli further added that the company can also help SMEs expedite in terms of getting their certificates quickly, verify the halal status of various ingredients as well as provide other halal consultancy services.

“Our overall objective is to promote Halal trade by facilitating and simplifying Halal business transactions anywhere and anytime,” said Hazli.

As the biggest B2B Halal e-marketplace, providing integrated and end-to-end e-commerce services and ‘offline to online’ integrated businesses in the Halal trade value chain, this will definitely support the growing interest of the local SMEs especially in the Halal market.

“Once SMEs have identified the products that they want to manufacture, we will be able to help. We want to be the halal hub for SMEs from start to end,” Hazli said.

DagangHalal was successfully listed on London’s ISDX Growth Market on April 7 2016, raising proceeds of RM22.5 million, of which about RM19.3 million from the listing will be used to accelerate the company’s growth strategy and expansion plan into new territories, and to further develop the Group’s platform, products and proprietary technology.

With the listing, DagangHalal is now well- positioned to capitalise on the global ecommerce sales growth which is expected to reach US$4.9 trillion in 2020.

The company is also on the right footing to benefit from the rising spending power of Muslim consumers which is projected to increase to US$5.3 trillion by 2020.

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