Malaysians eat 980,000 tons every year. That’s the same weight as 4900 jumbo jets. It is USD1.97billion industry.
Business Circle takes a look at just some of the opportunities in this huge industry, specifically at innovations in production in reaction to changing consumer trends. Zain HD goes on a journey to find out more about opportunities in the chicken industry. He visits the market, a chicken broiler where most of our chickens come from and an organic farm.