Our targets are ambitious enough. We must increase the number of tourist arrivals for international events by 3.6 times from 70,000 in 2009 to 250,000 by 2020. This means that we need to attract three to four major international events to our city in a year.
In 2010, KL was named fourth most dynamic city in terms of international tourist arrivals in 2011, making it one of the tourism hubs in the region. Riding on its popularity globally, KL seems well-poised to attract international big acts by branding itself as the location for world-class entertainment.
What’s in it for KL? Aside from the obvious – world class entertainment for us, we will also be able to create more jobs, groom local talent and create new business opportunities for Malaysians.
How will we make this a reality? What are some of the critical success factors?
At our last Industry Speaks session titled ‘Can KL Entertain?’, we invited prominent personalities from the event management industry to be on the panel, featuring general manager of International Events Unit Tony Nagamaiah, founder and chief executive officer of LOL Events (M) Sdn Bhd Rizal Kamal, director of Livescape Asia who is also the co-organiser of Future Music Festival Iqbal Ameer, and TimeOut KL Editor Lim Chee Wah. The session was moderated by Adrian Yap, founder and festival director of Urbanscapes.